On Facebook, the instructions are buried in its Accessibility page, and on the Twitter website, the controls are found in the Settings menu, under Content.
■ Facebook and Twitter each offer the ability to prevent videos from automatically playing in their apps and websites. (I am one of them!) So tech companies have come up with some workarounds: Many consumers have complained that autoplay videos are a nuisance. Automatically playing videos went from a rarity a decade ago to a prominent online advertising medium today. Tech platforms like Facebook and Twitter liked autoplay videos, too, because they were effective at getting people to stick around on their sites, said Taylor Wiegert, a director of user experience strategy for the Martin Agency. Video ads generated 20 to 50 times more revenue than traditional display ads, and the best way to get money was to make the videos play automatically, Mr. Once they got started, there was no turning back. So advertising firms like BrightRoll and Tremor Video, along with tech companies like Facebook, began testing video ads. Consumers also became acclimated to streaming video services like Netflix and YouTube. Over the last decade, fast wired and wireless connections spread, as did computers and smartphones. Instead, publishers served ads that were static images, which eventually evolved to become graphics with some animations and sound. Yet publishers faced technical hurdles, like slow internet connections, that made video ads untenable. Twenty years ago, web publishers dreamed of delivering video ads online: It was the perfect format, already proved by the TV industry to be engaging to audiences and a big revenue generator. In digital media, video advertising was always the ultimate goal. Here’s what you need to know about how we got here, what you can do and where autoplay videos are heading.
The good news is that they are evolving to be less annoying, and that some sites let you turn them off. The bad news is that autoplay videos are here to stay, and that the tools to combat them are far from perfect. Well, I come here bearing some good news and bad news about these abominations. “Video has been pushed into every user experience whether or not it fits, because it’s a way to make more money.” “I think we’ve ended up in a really crappy user experience right now with video advertising,” said Dave Morgan, the chief executive of Simulmedia, which works with advertisers on targeted television ads. Yet they have become a necessary evil for many media publishers trying to survive in the digital age. The indiscreet videos demand your attention while burning through your mobile data plan and sucking up your batteries. Nobody seems to likes autoplay videos - not even people I’ve talked to in the ad industry.
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